strategy × sovereignty
branding for world expos
Think.green support nations to bridge their culture and traditions with their vision of the future. Our role is to help you send the right messages to make this vision understandable and trustworthy to all other nations. We ensure your message is not just shared, but rooted, credible, accountable, and inspiring.
We are a one-stop shop for communication strategy and design. We guide you from the very first strategic thought to the final day of the expo and legacy programs.
Strategic intelligence
We study to build the foundations for your campaign, defining your narrative for a local and worldwide audience.
Narrative & art direction
We find your core message and give it a visual direction that connects with people.
Visual concept & identity
We design an emotional language that makes people dream, inspires involvement, and gives a clear sense of purpose.
Media & production
We create the final materials, from presentations and videos to digital platforms and print.
World Expo ecosystem & services
candidates & hosts, from the vote to the world Stage
Inspiring the world and shaping a lasting legacy
A World Expo is a marathon of sovereignty. The challenge begins with a candidacy, promoting a unique national culture to 180+ other cultures to inspire the world to vote. Once the bid is won, the challenge evolves: you must now translate that vision into a physical reality that brings the world’s focus to your city.
We help you bridge the singular to the universal. Whether you are building the momentum to win or managing the pride of a host nation, we ensure your message is deeply respectful, credible, and powerful. We turn the hopes of your population into a global experience, ensuring your Expo creates a lasting legacy of soft power that unites the world behind your vision.
Services for Candidates & Hosts:
- Expo branding & identity
- Bid Books & Registration Dossier
- BIE & BIE Members communication
- Global awareness campaigns & events
- International Participant communication
- Media
- Digital ecosystems
- Legacy
International Participants, bringing the pavilion to life
For international participants, it is about national branding. We support the entire creative process. First, we help you translate the expo’s main theme into your own national message. Then, we help you communicate efficiently with four distinct audiences: the host population, other pavilions, your own citizens back home, and your decision-makers.
We handle everything from the pavilion concept to daily communication operations. For example, for the Monaco pavilion, we managed social strategy, branding, and digital platforms. We also work directly alongside scenographers and project holders to ensure the physical space matches the brand.
Services for participants:
- End-to-end communication strategy
- Brand identity and artistic direction
- Storytelling & messaging design
- Motion & immersive design
- Campaign & asset production
- Print materials
World Expo partners, maximizing impact
The expo ecosystem relies heavily on external expertise and corporate support. We help these partners navigate the unique complexities and the unwritten codes of the expo world.
- Service providers (agencies, scenographers, architects): You know your craft, but the expo environment has a special set of codes that are rarely found elsewhere. We can guide your team behind the scenes to ensure your work hits the right diplomatic notes, or join forces with you to offer pavilions a complete, 360-degree global consortium of expertise.
- Corporate sponsors & strategic partners: Being a partner is a major investment. We help you understand the core value of this sponsorship and how to use it to its absolute maximum. We design communication strategies that go beyond just placing a logo, ensuring your brand aligns with the expo’s theme and connects deeply with VIPs, stakeholders, and the global public.
Services for partners:
- Strategic vision & positioning
- Adaptation to the expo environment
- Branding & creative design
- Access to our ultra-specialized network
Good ideas can’t wait!
