Welcome Belgrade

Think.green joins the consortium selected for the Monaco Pavilion at Expo 2027 Belgrade

The consortium bringing together Beyond Limits, Circle x Square, Think.green and Galerija 12 has been selected to design and deliver the Monaco Pavilion at Expo 2027 Belgrade.

For Think.green, this selection extends a collaboration first established with Pavillon Monaco during Expo 2020 Dubai, then continued at Expo 2025 Osaka. Belgrade therefore marks a third chapter in an entirely renewed context.

Each Expo opens up a different question. Its theme, location, audiences and moment in time shape the way each participant chooses to present itself. Dubai, Osaka and Belgrade form three distinct sequences, connected by the same requirement: to give Monaco’s identity and commitments an expression that is precise, relevant and adapted to the international context of each edition.

In Belgrade, the Pavilion is developed around the concept “Monaco, Play to Act”. Inspired by water, movement and participation, it offers a Monegasque interpretation of the theme “Play for Humanity – Sport and Music for All”.

Within the consortium, Think.green contributes to the creative direction and development of the theme. The agency designs the visual identity and develops the Pavilion’s communication strategy. Its work focuses on translating the concept into the visual language, content and public-facing messages that will accompany the project through to its opening, and throughout the Expo.

This mission is carried out alongside Beyond Limits, Circle x Square and Galerija 12, whose expertise covers strategic leadership, general and technical coordination, Pavilion delivery, exhibition design, the visitor journey, and immersive and multimedia experiences.

We thank Pavillon Monaco for its renewed trust, as well as our partners for the quality of the work already underway.

After Dubai and Osaka, the journey now continues in Belgrade.