Industry
Area of work
Since 1921, on the Côte d’Azur, Confiserie Florian has been transforming the region’s fruits and flowers into exceptional sweet treats: artisanal jams, candied fruits, crystallised flowers, chocolates and biscuits.
A century-old story, born in Nice, which has flourished between Grasse and the Gorges du Loup. Henri Matisse, a neighbour near the harbour, used to come here to buy sweets for his models – a historical nod to the Côte d’Azur way of life.
Today, Frédéric Fuchs and Sandrine Fuchs-Wyler represent the fourth generation. In 2021, the company celebrated its 100th anniversary – a milestone few artisan businesses reach.
Two workshops bring this expertise to life: one at the port of Nice, the other in Pont-du-Loup. Its shops can be found in the iconic towns of the Côte d’Azur.
Every year, Confiserie Florian opens its workshops to over 140,000 visitors. The tour, punctuated by tastings, invites visitors to take a behind-the-scenes look at the world of flavour.
1972
Coupe d’Or du Bon Goût Français
General recognition of product quality
2014
Silver Prize from Les Épicures de l’Épicerie Fine
Rose Petal Confit (bold packaging)
2021
Coup de Cœur Prize (HubEco Awards – Nice-Matin)
Awarded to mark the company’s centenary
2023
Silver Medal – Paris General Agricultural Competition
Jams
2025
Gold Medal – Paris General Agricultural Competition
The key challenge lay in aligning artisanal craftsmanship — the technical expertise involved in processing plant materials — with how it is perceived by a complex ecosystem of clients and partners.
Think.green’s involvement helped to clarify this duality. By structuring the brand identity around intergenerational expertise and partnerships with local producers (such as Joseph Giuge for roses and Marcel Quentin for violets), the brand has become more recognisable. This semantic framework reinforces Florian’s positioning as an institution capable of combining a century-old tradition with modern strategic efficiency.
Local producers: Joseph Giuge (roses – Vence, 30-year partnership, 3 generations), Marcel Quentin (Tourrettes-sur-Loup)
Tourism networks: Nice Côte d’Azur Tourist Board, Côte d’Azur France brand
Press & institutions: Nice-Matin, France Bleu Azur, Tribuca.net, Concours Général Agricole de Paris
