Industry
Tatada.fr provides reliable, relevant financial information and an innovative suite of free data and analysis tools to facilitate improved decision-making for entrepreneurs.
Tatada.fr’s mission is to enable the growth of local businesses by making financial data accessible to all. As they launched their product, they needed a strategic design team that could build a brand and platform evoking a feeling of reliability and support to make founders feel empowered rather than overwhelmed.
Tatada.fr partnered with Think Green to develop a cohesive, memorable brand and associated digital platform that would stand out in a crowded market and effectively position Tatada.fr as the go-to resource for entrepreneurs at all stages of building a business.
To establish Tatada.fr as a key player in the entrepreneurial landscape, it was crucial to develop the company’s image as being accessible and professional. We began by developing a brand strategy for Tatada.fr that focused on simplifying the brand’s messaging and improving its attractiveness to entrepreneurs and business owners.
We structured the initial messaging and design around Tatada.fr’s core values of proximity, humanity, transparency, and simplicity. These values underpin the platform’s welcoming and approachable feeling and drove the idea behind the logo and platform we developed for Tatada.fr. The playful illustration of an ostrich, an animal representing speed, agility, and adaptability, serves as a reminder that every journey begins with a single step, no matter how whimsical or ambitious the dream may be. The logo enhances the approachable feel of the company’s platform, and ensured that Tatada.fr’s tone of voice and visual identity were crafted to match its values in a clear, concise, and engaging style.
In our design of the firm’s web app across both desktop and mobile devices, we employed a user-centric approach to ensure the platform matched Tatada.fr’s focus on building trust, support, and reliability. We crafted a clean, intuitive interface that simplified the user experience across device types without compromising the depth and accuracy of the information provided. The dashboard we built was designed to deliver real-time financial insights on market trends, competitors, and financial projections in a clear and approachable way. Such a design would ensure Tatada.fr can competently serve a wide range of users, from new entrepreneurs seeking simple financial data to experienced business owners who need deeper, more detailed insights.
© Think.green - all rights reserved 2025
