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As Monaco Pavilion’s Official Partner for EXPO 2020 Dubai, we advised and supported the Principality of Monaco in its global branding and partnership outreach efforts at the 2020 World Expo in Dubai.
As the Principality of Monaco readied itself for Expo 2020 Dubai, it realized it needed a strategic partner to help it build its national brand identity, create an optimal digital strategy, and build an Expo-specific website.
Monaco engaged Think Green to provide it with the creative strategy and designs needed to execute the Principality’s vision. We were responsible for building an optimal engagement strategy, creating enticing and emotive designs for its brand, and developing its website for the event.
We implemented a comprehensive 360° creative strategy to support Pavillon Monaco at the 2020 World Expo in Dubai. This included an expansive digital strategy, tailored to enhance the visibility of Pavillon Monaco and ensuring that its brand and values were effectively communicated across various channels.
As part of this strategy, we built a website that supported Monaco’s Pavilion team throughout the entire Expo lifecycle. From the preparation and building phases to the daily event operations and post-event legacy phases, the platform ensured that Monaco’s objectives and commitments were showcased effectively. The website was structured to align with the Expo’s timeline, allowing us to introduce Monaco’s vision and built anticipation before the event. During the Expo, it became an interactive space with live updates, exclusive content, and engagement tools. Since the Expo, it has transitioned into a lasting digital archive, keeping Monaco’s contributions accessible and relevant.
Our comprehensive creative strategy ensured that the story of the Monaco Pavilion reached a global audience, through the implementation of a robust digital presence and well-placed strategic partnerships.
The website we built served as both a pre-Expo teaser and an active visitors guide during the Expo. It offered an in-depth explanation of the pavilion’s concept and guided visitors through the experience it offered, alongside an agenda of the Pavilion’s scheduled activities and events and a sneak peek at available culinary delights. The website also served as a platform for partners, enhacing visibility for their brands and providing opportunities for the Pavilion’s partners to connect with a wider audience. Our comprehensive approach ensured that the website was an immensely valuable resource for Pavilion Monaco, its visitors, and its partners. The platform remains active, ensuring Pavilion Monaco’s presence in Dubai continues to inspire and connect.
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