Industry
Inostyx crafts performance-driven products for athletes, powered by NMN-C, a molecule proven to boost cellular regeneration. They partnered with think.green for branding, creative direction and packaging.
Inostyx is the brand that helps you move better, train safer, recover faster, and stay active longer. Designed for athletes and sports lovers, Inostyx offers advanced performance solutions to prepare the body, prevent injury, and extend the joy of sport throughout life.
Brand identity and creative direction by Think.Green, a strategy and design agency crafting purpose-driven brands through visual storytelling, digital ecosystems, and design systems that resonate.
Branding that embodies peak performance and dynamic power
With Inostyx, our goal was to translate the idea of optimal strength and physical energy into a bold, visual identity. One key visual captures the human body in full extension — a symbol of amplified performance made possible by Inostyx products. The result is a refined yet powerful image, echoing the mythic archetype of the demigod: a being that fuses human potential with extraordinary force.
The inostyx packaging design is the result of a strong artistic direction. Bold visuals and vibrant color schemes were carefully chosen to reflect the energy and movement inherent in athleticism. As part of the creative process, we developed tailor-made graphic patterns for each product line. These unique visuals were applied across the packaging to ensure clear differentiation while maintaining visual harmony across the full range. Through this graphic system, each product is immediately recognizable and visually connected to its corresponding category — reinforcing both function and brand identity.
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