Industry
The World Expo bid book is a strategic document that showcases a nation’s vision and ability to host a forward-thinking mega event. To present a globally appealing bid book deeply imbued with Saudi Arabia’s national identity, we carefully reviewed a wide range of past bid books, aiming to propose a refreshing new spin that would capture the attention of BIE decision-makers.
We incorporated traditional patterns into our designs to honor Saudi heritage, drawing inspiration from local textiles and carpets while maintaining a modern feel. The color palette was thoughtfully curated to reflect the national identity and vision of the Kingdom of Saudi Arabia, inspired by elements associated with His Royal Highness Prince Mohammed Bin Salman. Ensuring user-friendliness, we built both print and interactive PDF versions that allowed readers to jump effortlessly between chapters and presented data, numbers, and statistics intuitively and with emphasis. By avoiding clichés and striking the right balance between respecting tradition and embracing innovation, we created a new type of bid book built with our signature elegant, minimalist style
The Kingdom planned a series of events designed to demonstrate the Kingdom’s ability to host world-class events and build trust and confidence among voting countries. The events were intended to facilitate direct engagement between the Kingdom and BIE stakeholders, highlight the openness and receptiveness of Saudi representatives, and create an environment that encouraged constructive dialogue and collaboration.
Think Green provided global art direction for these efforts, from illustrating, animating, and delivering key messages to advising the Kingdom on the art of emotional storytelling in an official context. We designed the Kingdom’s presentations and videos to drive a clear emotional connection between the Kingdom and key BIE stakeholders.
© Think.green - all rights reserved 2025
