Industry
The Alexander Strategy Group, an international advisory firm with six global offices, approached Think.Green with one clear ambition: to build a brand identity around the word global. We translated this vision into a refined visual language that reflects their international presence, exclusivity, and discreet influence.
ASG’s visual identity was built to reflect the excellence and commitment that drive the firm’s work across both local and global challenges. This brand vision became the foundation of a powerful corporate branding strategy. At its core is a custom logo design that symbolizes the momentum and energy behind ASG’s impact. The logo was developed as a flexible element within a larger design system—morphing into various forms and shapes to express movement, adaptability, and the kinetic force behind their strategic services. This dynamic brand language ensures consistency and visual recognition across all platforms, from digital to print.
In addition to defining the brand platform and producing a full suite of digital and print stationery, Think.Green designed and developed a custom website to bring ASG’s unique vision to life online. The site — alexander-strategy.com — reflects the brand’s strategic positioning through a clean, dynamic, and modern user experience, reinforcing ASG’s presence across global markets.
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