simplify to amplify
the art of listening
Over 20 years and 250+ projects, from emerging startups to Monaco national branding and Riyadh’s winning candidacy to host World Expo 2030:
we have learned that global influence begins with listening.
Every culture and every brand holds a quiet, singular identity. Our role is not to change that essence, but to amplify it. The brand moves beyond asking for attention and begins to inspire curiosity, connection, and trust on the world stage.
the river and the bank
Think.Green is a fresh way of thinking. We often work within narrow, high-level constraints, but we do not see them as walls. We see them as the banks of a river that give the water its direction.
Even within the tightest spaces, we create an infinite room for imagination.
the exact angle
We believe that creativity is not about changing the object, its nature, its rules or its constraints, or adding unnecessary elements just for show. It is about knowing the environment and finding the exact angle, the point of view, the right perspective that makes the result entirely new.
We do not change who you are: we find the exact positioning that makes you unforgettable.
the open loop
We do not see a project as a task to be completed, but as a commitment to excellence. This is why we do not limit the dialogue in our creative journey. If a solution isn’t right yet, we keep searching.
We aim to be so thorough in our search that the only challenge is choosing between different, equally relevant directions.
the people we are
Beneath the strategy, we are driven by a human core:
- curiosity as a way of living
- openness to cultures, people, and ideas
- commitment to ourselves, to others, and to optimism.
At the heart of our practice is Benfen. It is the grounded principle of doing the right thing and doing things right. In a world of shortcuts, Benfen ensures that every action we take is rooted in the integrity of the process and the truth of the project.
Remy Pourtier
CEO & founder
designing constellations
“I have always been fascinated by science, by nature, by psychology, and by how complex systems organize themselves. This fascination shaped my vision of branding. I see it as a ecosystem made of living elements. They have patterns of interactions, duration and relative positions, magnetism and influence, vibrations and metabolism, strengths and weaknesses, expectations and preferences, a culture, a future, and a lot of stories to tell.
Often, what looks like chaos is simply a system waiting for its truth to be revealed. My approach is rooted in understanding the nature of these elements and the logic that connects them, finding the best way to transform a fragile balance into resilience, strength, and growth.
Branding is the art of designing constellations. It is finding the hidden lines in a sky of a billion stars to create the map that allows us to navigate the unknown and reach exotic lands.”
Good ideas can’t wait!
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made with love
