Foundation
Princess Charlene of Monaco Foundation
Drowning prevention campaign
The Princess Charlene of Monaco Foundation is committed to building a world where children from all backgrounds can thrive in a safe environment and learn to live together. The Foundation saves lives by fighting against drowning and develops the education of children through the values of sport.
Client
Princess Charlene Foundation
Industry
Non Profit
Area of work
Brand communication
According to the World Health Organization (WHO), drowning is a major public health concern. Drowning caused 2.5 million deaths over the last decade and is one of the main causes of death among children in many countries.
Think Green designed the campaign for Drowning Prevention of Summer 2022, from the messages to the campaign itself. The goal was to send clear messages that reachs children and parents understanding. The challenge was to be impactful while avoiding to use fear, distress or death during the holiday period. Joy and humour were used as an invitation. Facts, numbers, bold texts for awareness.
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