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The Expo’s theme, “The Era of Change: Together for a Foresighted Tomorrow,” heralds this universal ambition and mirrors the Kingdom of Saudi Arabia’s ongoing rapid transformation through Saudi Vision 2030, a unique economic and social reform blueprint that is opening up the Kingdom to the world. The theme and sub-themes, “A Different Tomorrow,“ “Climate Action” and “Prosperity for All,” fully align with the ethos of the United Nations Sustainable Development Goals and echo the hopes and aspirations of today’s youth.
“The Era of Change: Together for a Foresighted Tomorrow” defines the visionary theme of Expo 2030 Riyadh, capturing the Kingdom of Saudi Arabia’s bold transformation and future-focused values.
Think.Green was selected among prestigious international agencies to create the emblem of the ambitious vision of the Kingdom of Saudi Arabia—an identity that reflects the nation’s global ambition and commitment to progress.
This emblem was designed to embody a shared future shaped by innovation, sustainability, and international cooperation.
At the crossroads of the Arab and Islamic worlds, Saudi Arabia stands as a nation deeply rooted in culture, heritage, and global connectivity. Its capital, Riyadh, embodies ambition and transformation—making it the ideal host for World Expo 2030.
This landmark event invites the international community to take part in a forward-looking journey, one that aspires to redefine the future and contribute meaningfully to the destiny of our planet.
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